Any data management system needs to work together with people, whose needs determine the goals for the system, and who must provide the input and who need to work effectively with the output. Data management systems will work much better when they take account of the cognitive and physiological characteristics of the people involved. Recent technology trends (such as touch screens, motion detection, and voice recognition) are widening the possibilities for users to interact with systems, and many information-provision industries are shifting to personalised processing to better target their services to the users’ wishes. HILDA is a new workshop that will be held in San Francisco on 26 June, 2016, co-located with SIGMOD 2016. It will allow researchers and practitioners to exchange ideas and results relating to how data management can be done with awareness of the people who form part of the processes.